Yahoo, AOL and Microsoft, three major technology companies that have traditionally competed for digital advertising revenue, have created an unusual partnership in which they will sell ads for one another.
The move represents an effort to challenge Google, which dominates the search advertising market and has increased its efforts in display advertising.
The plan was discussed at a private meeting in Manhattan last week among officials from the three companies and executives from the advertising industry, according to an agency executive who attended but who would speak only anonymously. AOL, Yahoo and Microsoft declined to comment on the plan.
Full story: AOL, Yahoo and Microsoft reportedly in ad deal.