The self-described “Bacontrepreneurs” are back at it, this time with a bacon-themed product to spice up your love life.
“Don’t you judge us, we all knew it would end up here someday,” J&D Foods founders, Justin Esch and Dave Lefkow, wrote in an email to customers. “And yeah, your [sic] right we probably did go too far this time. Sorry mom.”
J&D’s Foods, the company best known for attempting to make every food taste like bacon, announced Tuesday that they have created and are now selling the “the world’s first bacon-flavored personal lubricant,” J&D’s baconlube.
“The McRib of sex,” as Esch and Lefkow describe it, is now available for $11.99 and is already in short supply since they have only manufactured 3,000 bottles.
The pair admitted that they never intended for baconlube to be a real product. It started out as an April Fools’ Day joke and only went forward after a flood of emails and other encouragement from bacon lovers poured in.
Now baconlube is one of the many products J&D’s Foods manufactures along with, Bacon Salt, Bacon Rub, Baconnaise, BaconPOP, Bacon Ranch, Bacon Gravy, Bacon Croutons, Malt Salt and Ketchup Salt.
“People are passionate about bacon,” Esch and Lefkow wrote. “According to a recent survey of Canadians by Maple Leaf Foods, Canada’s market leader in the bacon category, when asked to choose between bacon and sex, more than four in 10 (43%) chose bacon.
“Thanks to baconlube, Canadians will never have to choose between two of life’s greatest pleasures again. So you’re welcome Canada, you’re welcome — we’ve got your back.”
The bacontrepreneurs promise that even though the idea started out as a joke, they will make no judgments about who buys baconlube, or what they do with it.
“[B]aconlube is here, it’s real and available now just in time for the holidays,” they added.