With its consistently high ratings and its solid grip on the American sports psyche, the N.F.L. knows that broadcast and cable networks will spend ever-rising sums to carry its games.
So on Wednesday, in a ritual as common as Tim Tebow’s end-of-game comebacks, the league announced a flurry of new deals that will require its three Sunday broadcasters to pay substantially more than they have ever paid.
Full Story: With Latest Network Agreements, the N.F.L. Outdoes Even Itself
