Moments ago at the Guggenheim Museum in New York City, Apple’s VP of marketing Phil Schiller announced what has been rumored for weeks — Apple is setting its sights on the textbook industry.
It seems that Apple will be more of an ally to textbook publishers with its new initiative, however, which is a drastically different approach from the company’s entrance into the music business when it ruffled the feathers of the major labels.
Full Story: Apple reinvents textbooks for iPad, unveils iBooks 2 and iBooks Author