(Reuters) – Nielsen isn’t tracking the network’s ratings and broadcasters aren’t copying its programs — not yet, anyway. But a new cable TV station has a fresh audience in its backyard and tails are wagging excitedly.
DogTV, a cable network for dogs, launched in San Diego this past Monday aimed at stay-at-home canines and their workaday owners who want to feel better about time apart. Free at launch, people will eventually pay $4.99 a month for the channel, but that may seem a small for sum for fido’s peace of mind.
“We find it helps with separation anxiety, a problem for many dogs, and with keeping dogs relaxed and entertained,” said Lisa Wilhoit McCormick, co-owner of Fido & Co. dog country club here, which is the official home of DogTV. “It does look different from human TV – the colors are different and the videos are taken from a dog’s point of view.”
Full story here: TV network aims for new viewing audience: dogs