Amazon.com is now offering to shop for and deliver groceries to its Los Angeles-based customers for $299 per year.
According to Time, the service — called Amazon Prime Fresh — is in a testing phase to measure its effectiveness. The site is hoping to tap into a base of users who would rather not spend their time at grocery stores.
The traditional Amazon Prime subscription — without the grocery service — costs $79-per-year and includes free two-day shipping on most purchases.
Prime Fresh has been up and running in Seattle for years and is now pushing the program into the Los Angeles area, where consumers are offered a free 90-day trial to begin. There is also a special deal for current Prime members that permits them free same-day or overnight deliveries over $35.
The program has its skeptics, but Amazon has had success in the past with these types of services, where consumers prefer the convenience.