Here’s what Apple insiders nicknamed the new gold iPhone

Grae Stafford Freelance Photographer
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Apple designers referred to the gold iPhone 5S unofficially as “the Kardashian Phone” during production, according to a pair of reports.

New York Times columnist Nick Bilton first tweeted the report Friday, and TechCrunch writer Matthew Panzarino confirmed the tale with anonymous sources.

“Apparently this was not a serious ‘code name’ or anything, just an internal joke,” TechCrunch wrote.

Kardashian tweeted her love for her gold iPhone in December 2012.

But the world of what is cool moves quickly. According to the tech website Boy Genius Report Kardashian now uses a black iPhone 5.

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