Organizing for Action just spent six figures to tell Americans they need to be paid more.
The Democratic advocacy group, an outgrowth of Barack Obama’s two presidential campaigns, is now advertising on behalf of the president’s call for Congress to raise the federal minimum wage from $7.25 to $10.10.
The 30-second video features workers across industries, including a manufacturing worker, a maid, and a fast food employee.
Highlighting Obama’s initiative to reduce the wealth gap, the narrator says, “It’s harder than it should be to raise a family, [and] save for retirement.”
The speaker continues, “So President Obama is urging Congress to give America a raise. His plan raises the minimum wage to $10.10 an hour and requires equal pay for women to boost family incomes.”
This ad reiterated some of the themes Obama highlighted during the State of the Union address.
During this hour-long speech, Obama urged Congress to increase the minimum wage, but promised to act on his own where possible.
“In the coming weeks, I will issue an executive order requiring federal contractors to pay their federally-funded employees a fair wage of at least $10.10 an hour,” Obama told the American people.
He also used his air time to encourage state-level minimum wage hikes.
Obama said, “To every mayor, governor, and state legislator in America, I say, you don’t have to wait for Congress to act.”
With the stumbling rollout of Obamacare and a record number of people out of the workforce, bumping up the federal minimum wage and reducing “income inequality” are expected to be major themes for Democrats during the 2014 election cycle.
Although raising wages is designed to aid lower class workers, large bodies of work have shown wage hikes to have a negative impact on those most in need.
Senate Minority Leader Mitch McConnell explained in an interview with Fox News the adverse effects a national wage hike could have on businesses, employees, and the overall economy.
“There’s no question that the minimum wage increase, if not done in conjunction with some kind of incentives for the businesses not to lay off employees are going to dramatically increase unemployment,” McConnell told Fox.
He noted that “The minimum wage is mostly an entry level wage for young people. We have a crisis in employment among young people right now, and generation 18 to 30, people that got out of college, are finding there are no jobs for them. The last thing we want to do is have even fewer jobs for younger people.”
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