Tech

Hunter S. Thompson did an Apple Mac ad… after taking one apart with a shotgun [VIDEO]

Giuseppe Macri Tech Editor
Font Size:

These days, Apple is well known for its celebrity stumping advertising — a reputation that began in the ’90s with a rare endorsement from legendary “gonzo” journalist Hunter S. Thompson.

WATCH:

Unfortunately, the best part of Thompson’s history with the acclaimed California tech didn’t make it into the final cut.

During the mid ’80s, while the author known for “Hell’s Angels,” “Fear and Loathing in Las Vegas” and “On the Campaign Trail ’72” was writing for the San Francisco Examiner, editors shipped the notorious deadline-breaker a Macintosh to file his stories on after receiving numerous pieces late through mail.

According to a Business Insider report, an editor got a call from a frustrated, angry Thompson screaming that he couldn’t get the computer to work just a short while later. The call ended with a shotgun blast, and editors received the Mac’s remains in the mail weeks later.

Follow Giuseppe on Twitter