DC Trawler

Burger King: Have It, You’re Gay

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Before I begin, I’d like to reassure all my friends in the LGBT community that I will treat this story about a fast-food burger, wrapped in multicolored paper with a vaguely all-inclusive message, with all the dignity it deserves.

Check it out, son, they got gay burgers at BK now! Bruce Horovitz, USA Today:

Burger King has concocted yet another way to have it your way: a gay pride burger.

The Proud Whopper, as it’s called, comes wrapped in a rainbow colored wrapper with this inscription: “We are all the same inside.” It will be sold through Thursday at one Burger King restaurant on San Francisco’s Market Street, that was at the heart of the route for last weekend’s 44th annual San Francisco Pride Celebration & Parade.

They’ve even put out a YouTube promo for it:

Meanwhile, the cows are all like: “Uh… hello? Over here? You’re actually eating our insides? Do we get a say in this?” But who cares, everybody knows cows are a bunch of straighties.

The implication of this campaign, of course, is that the Whopper has not been proud until now. But then, that’s obvious to anybody who’s ever eaten one.

Seems like McDonald’s is already way ahead on this whole deal, right? I mean, come on… Big Mac? That’s pretty gosh-darn butch.


Update: Thanks to Ace of Spades for reminding me of SNL’s prescience…

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Jim Treacher