Using a simple melody and a sprinkling of products, Apple’s newest seasonal spot is a combination of promotion and emotion sure to melt even the iciest of hearts this holiday season.
The 90-second spot shows a musically gifted granddaughter reviving a family vinyl with a host of Apple products to make a special gift for her grandmother.
WATCH:
Apple set the bar for surprise holiday ads last year with a moody iPhone-wielding teenager turning his tech addition into something beautiful for his family.