Facebook’s direct messaging application, Messenger, could soon be the technological liaison between a user’s phone and third party apps.
Rather than going through each application, Messenger would have the information and functionality of every app parsed and compiled on one comprehensive page. If a user needs to make a reservation at the hot new restaurant in the neighborhood, Facebook wants users to utilize the OpenTable app, but only through Messenger. In other words, Facebook doesn’t want customers to open separate apps.
Essentially, the tech company wants Messenger to be a user’s home screen, or as Wired magazine’s Thursday report called it, the “Home Away from Your Home Screen.” While Facebook vice president of the messaging product, David Marcus, said the company is “reinventing the inbox.”
The social media company also implemented “chatbots” in Messenger to assist users with any questions via lifelike messages, which is built to “even anticipate your needs.”
Other capabilities include organizing conversations by favorites, most recent, and ones that still need responses. The app would also highlight whose birthday it is that day. The famous feature of Facebook would be perceptible, but most importantly adjacent to the direct messaging technology in order to send well-wishes to friends.
Facebook has an average of roughly 1.09 billion users on a daily basis as of March 2016. The social media giant notified its consumers earlier in June that all users would need to download the separate application in order to use the new technology.
There are more than 900 million people using Messenger every month, according to the company’s blog, “With these updates, we’re aiming to make Messenger simpler to use by presenting more relevant information.”
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