Democratic nominee Hillary Clinton’s ad campaign reveals how out of touch she was with the voters, according to advertising columnist Simon Dumenco’s Wednesday’s article in Ad Age.
Dumenco argues that Clinton’s obsessive spending on negative ad campaigns missed the point of the election. Clinton began funding negative ads about President-elect Donald Trump in June, but by then, the Republican nominee had been in the public eye for just under a year.
“Spending money to try to crank up the outrage machine over Outrageous Donald is probably not going to move the needle at this point,” Dumenco wrote in September. “And, again, there’s a condescension factor at play (are you saying I’m a bad parent if I support Donald Trump?!).”
Despite advice to the contrary, Clinton continued her assault on Trump’s statements with a final ad campaign that included a 10-minute video of Trump quotes about women.
Trump, on the other hand, focused on individual issues in each ad, with the first TV ad setting the tone for the entire campaign strategy. The ad campaign targeted a “rigged system,” as well as Syrian refugees, illegal immigration and social security fraud.
“The way I saw it, Trump the candidate may have been erratic, but Trump the advertiser was all about highly effective (for its target audience) message discipline — whereas Clinton’s message discipline was basically, Trump is awful. And I’m your only hope. And, Sorry (kinda) about that private email server,” Dumenco wrote Wednesday.
Essentially, while she was busy showing the world Trump’s previously aired statements, Trump was busy defining Clinton as close to Wall Street and a bad presidential candidate.
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