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The Famous Mock Turtleneck Steve Jobs Popularized To Go On Sale For Whopping Price

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Eric Lieberman Deputy Editor
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A fashion company based in Japan is resurrecting the famous black mock turtleneck Apple co-founder Steve Jobs often wore, after discontinuing the product in 2011 when the tech leader died.

Issey Miyake, the eponymous clothing brand, is offering the item starting in July for $270, according to Bloomberg. The shirt will be composed of 60 percent polyester and 40 percent cotton.

Jobs, of course famous for his company and the revolutionary devices that it created, like the iPod and iPhone, was also known for wearing the same outfit for every formal product presentation. Along with the black long sleeve shirt, he also usually donned grey New Balance sneakers and blue Levi jeans. While pieces of the uniform are sold separately, customers and avid technology fans can now pay homage to Jobs with the relaunch of his distinctive shirt.

The particular design for the garment, though, is apparently slightly different than the one before. Miyake’s protégé Yusuke Takahashi made the shirt with a sleeker composition, Bloomberg reports.

One of the reasons Jobs chose to wear that outfit very frequently — whether at work, during official product reveals, or casually — is reportedly because he liked the idea of a corporate uniform. Upon visiting Sony headquarters in Tokyo years ago, Jobs was quite impressed with the fact that around 30,000 employees, from the factory workers to the executives, all wore the same thing.

Jobs returned to Apple pitching to others the idea of a uniform, specifically a vest designed by Miyake. (RELATED: Steve Jobs Created The iPhone Because ‘He Hated This Guy At Microsoft’)

“Oh, man, did I get booed off the stage,” Jobs told biographer Walter Isaacson at one point, according to Bloomberg. “Everybody hated the idea.”

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