The founders of a loopy feminist website dedicated to social justice causes continue to beg America for cash so they won’t have to shut down.
The latest gambit of the five-year-old website, Everyday Feminism, is a membership program which will charge readers $120 each year for free content.
“Over the years, you’ve come to rely on Everyday Feminism to help you understand what’s happening and what you can do about it,” the membership program spiel pleads.
“But, like so much in our society right now, Everyday Feminism might not make it if our community of loyal readers doesn’t come together to support this important work.”
“Across the media industry, dropping ad rates are wreaking havoc. Companies are being forced to lay people off and, sometimes, even shut down.”
The nutty feminist website is asking readers to pony up $10 each month.
“If only 4,000 of you sign up for a $10/month membership (the cost of a Netflix account!) we will no longer be in danger of shutting down,” the plea for cash says.
Everyday Feminism prefers that its readers provide handouts via credit card. However, the website will also accept checks.
The mailing address at which Everyday Feminism says it will receive checks is located in the student union complex at taxpayer-funded Florida State University: 75 N Woodward Ave #87683, Tallahassee, Florida.
Membership levels range from $5 each month (“supporter”) to $40 each month (“defender”). “Defenders” of Everyday Feminism will pay $480 each year for the site’s “free” content.
Independent journalist Robert Stacy McCain has noted that Everyday Feminism’s income streams are obscure. The website had previously appeared to run few — if any — advertisements.
Now, there are ads. Current advertisers include the Mattress Firm, Jewel-Osco, and Sub-Zero, the fancypants refrigerator company.
However, the ladies who oversee Everyday Feminism would prefer to avoid the low indignity of advertising.
“Being financially sustainable means you will continue getting the life-changing articles you’ve come to expect from us, without the worry of us disappearing — ever,” they say. “As icing on the cake, it also means we’ll be able to go ad-free. That’s great, because we all hate ads!”
Stories currently on the front page of Everyday Feminism include “5 Badass Muslim Women Who Have Led Feminist Movements Around the World” and “Should Light-Skinned People of Color Voluntarily Exclude Ourselves from People of Color Spaces?”
Past stories which appeared at Everyday Feminism include “Healing from Toxic Whiteness” and “5 Ways Mexican Queerness Is a Radical Act Against Colonialism and Machismo.”
Back in May, Everyday Feminism warned of “scary financial trouble that’s threatening to put a halt to our work” unless it received a massive, immediate cash infusion.
America “shouldn’t have to live in a world without independent feminist media” or “an [sic] unique, educational, inside-out approach to fighting everyday oppression,” the website said at the time.
“It’s quite a challenge, to say the least, to create independent, intersectional feminist media in a financially sustainable way, especially in a world that doesn’t value what we do.”
According the “About Everyday Feminism” webpage, the site works “to amplify and accelerate the progressive cultural shifts taking place across the US and the world.” The site also helps people “apply intersectional feminism and compassionate activism to their real everyday lives.” (RELATED: Thousands Of Women Will Wear Pink, Knitted ‘Pussy Power Hats’ To Protest Trump)
The term “intersectionality” means the study of links — “intersections” — between different forms of oppression and discrimination. The idea is to bind different groups of fringe activists together. Frequently, however, the concept tends to lead to friction because various fringe activists accuse others of putting insufficient focus on their particular, obscure causes. (RELATED: The Dictionary Of The Modern Campus Activist)
Everyday Feminism claims to be “one of the most popular feminist digital media sites in the world.” The founder and CEO is Sandra Kim, “a person with multiple marginalized identities.”
The staff of Everyday Feminism has not detailed the site’s financial troubles of how they began.