Taylor Swift declared that the “old Taylor” is dead in a video for her new single “Look What You Made Me Do” that dropped just before midnight on Friday.
The track is the first song from the 27-year-old singer’s sixth album titled “reputation.” (RELATED: Taylor Swift’s Mom Takes Stand In Groping Trial)
WATCH:
“New single #LookWhatYouMadeMeDo out now. Pre-order #reputation: http://taylor.lk/reputation-iT,” Swift tweeted to her 85.4 million followers.
New single #LookWhatYouMadeMeDo out now. Pre-order #reputation: https://t.co/oExj2XFGvH
Merch & ticket info at https://t.co/AbDQqnCntC pic.twitter.com/Tcni9yIgs2
— Taylor Swift (@taylorswift13) August 25, 2017
It racked up 3.6 million views overnight.
“The world moves on another day, another drama–drama, but not for me, not for me, all I think about is karma,” one of the lyrics read. “Maybe I got mine but you’ll all get yours.”
Near the end, we hear Taylor answer the phone and say, “I’m sorry, the old Taylor can’t come to the phone right now. Why? Oh, ’cause she’s dead,” as she laughs.
One thing is for certain: Taylor has everyone’s attention.
“Reputation” is due out Nov. 10.