Survey: Colleges Ramping Up Rural, White, Low-Income Recruitment

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Rob Shimshock Education Reporter
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Colleges are ramping up rural, white, and low-income recruitment, according to a Wednesday survey.

The survey, conducted by Inside Higher Ed and Gallup, also revealed that 86 percent of polled admission directors think that President Donald Trump’s words and policies have hindered recruitment of international students.

Thirty-eight percent of surveyed college administrators have increased recruitment efforts in rural sections of the country following the 2016 election. Thirty percent of the administrators questioned took a similar approach to poor white students, and 8 percent reported proactive targeting of conservative students, according to the Washington Post.

However, half of the college administrators surveyed disagreed that colleges should recruit more conservative students to bolster political diversity.

When asked whether the election demonstrated that colleges should focus on more on recruitment in rural areas, 36 percent of college administrators agreed and 22 percent disagreed.

“There are college towns all over America, where most people who work at or are enrolled in the college voted one way, and they woke up and realized that people in the surrounding towns and counties voted another way,” Scott Jaschik, an editor for Inside Higher Ed, told WaPo. “It is not good if you’re a public or private institution and if only suburbanites think of you as a great place to go to college.”

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