The dating app “Hinge” launched a new app allowing Facebook friends to play matchmaker for their Hinge user buddies.
With this app, Hinge has tried to simulate times when friends pass their buddy’s phone around and swipe right or left for him, turning Tinder and other dating apps into a game.
“We found a lot of people who felt like they missed out on the dating app craze wanted to be able to participate in some way,” Hinge founder Justin McLeod said, according to TechCrunch. “A lot of times, people will pull out their friend’s phone and swipe for them on other apps.”
Instead of having to pay or subscribe to a dating site, create a profile, and wait for the algorithm to produce a match, this app matches couples by skipping these steps.
“People may way underestimate how many friends they have that they haven’t thought of yet to introduce,” McLeod told BuzzFeed News Tuesday, explaining his inspiration for the app.
All Hinge users will have their profile show up in Matchmaker by default, and they will have to opt out rather than opt in for the app’s service. Ignoring a match suggestion could potentially become awkward, both for the potential match and the friends who did the setting up.
“I felt a eerie sense of horror,” BuzzFeed author Katie Notopoulos said after she tried the app. “I felt a little as if I shouldn’t know what their business is. Not that there’s anything shameful about being on a dating app, but just that these weren’t people who I felt like would want me to know about their personal or dating lives.”
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