Former Secretary of State Hillary Clinton’s campaign stopped conducting state polls in the final three weeks of her 2016 bid for the presidency.
Instead of collecting information on how voters were feeling about the candidate and major policy issues in key states, the Clinton campaign primarily relied on data analytics to project voter turnout and the overall state vote, according Greenberg Analytics.
The one poll the campaign was reportedly watching on a regular basis was what they called their daily analytics poll, which did not measure which candidate was defining the election or mobilizing voters.
It is possible that the campaign thought her win was a sure deal. Nate Silver of FiveThirtyEight had Clinton at a 70 percent chance of winning the general election leading up to the election. In fact, Silver had Clinton at 70 percent the night before the general election.
Clinton herself is a notorious policy wonk, as were a number of folks on her analytics team, which was captained by Elan Kriegel.
While the former secretary of state did well in college-educated counties in 2016 and even improved on former President Barack Obama’s 2012 performance in some of those counties, she ultimately fell to President Donald Trump in the electoral college.
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