McDonald’s announced Tuesday that it will use fresh beef for all hamburgers going forward, to comply with customer preferences for unprocessed food.
All quarter-pound burgers will be made with fresh, never-frozen, North American beef starting in May, according to the company’s website.
As the Associated Press reports, the iconic fast-food chain has been reliant on frozen patties since the 1970s. McDonald’s fame and fortune certainly has not come from its quality of meat, and as healthier fast-food corporations keep popping up, it has to keep up with modern concerns about processed foods.
Serving fresh beef is definitely step in the right direction for the restaurant’s reputation and relevance.
Approximately 3,500 stores across the US are already using fresh beef for their quarter-pound burgers, but starting in May, all ~14,000 stores in the country will also offer fresh-beef burgers.
— TicToc by Bloomberg (@tictoc) March 6, 2018
McDonald’s is rolling out a big change: Swapping out frozen patties for fresh beef in some burgers. https://t.co/hAcjSEeXLI
— The Associated Press (@AP) March 6, 2018
“We will have recipes that do these patties justice.” https://t.co/1fv9xvxjjV
— The Wall Street Journal (@WSJ) March 6, 2018