Apple just launched a new metallic red version of the iPhone 8, the company announced Monday.
The new, red color for the 8 and its matching leather cover, which can be purchased separately, is a symbol for (PRODUCT)RED, a brand that funds grants through private sectors to help fight AIDS and HIV in African countries.
This Phone Saves Lives.
Apple + (RED) = iPhone 8 (PRODUCT)RED Special Edition. pic.twitter.com/ih3kiW1loe
— (RED) (@RED) April 9, 2018
A portion of the proceeds from these iPhones will go toward grants that fight and help eliminate AIDS and HIV in mothers and babies born with the virus.
Apple has partnered with (PRODUCT)RED since 2006 and has donated more than $160 million to the cause.
“We’re honored that Apple has dedicated its resources to our purpose, and can’t wait to see customers bring our mission to life through the purchase of iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition,” said (RED) CEO Deborah Dugan in a statement for Apple.
The red iPhone comes clad in a black front plate, which Apple users have been asking for since the launch of last year’s iPhone 7. Previously, the 8 was only available in colors gold, silver, and gray with white front plates.