Politics

Planned Parenthood Backs Biden With Five-Figure Digital Ad Campaign

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Mary Margaret Olohan Social Issues Reporter
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Planned Parenthood Votes is backing presumptive Democratic presidential candidate Joe Biden with a five-figure digital ad campaign in key battleground states as the former vice-president prepares to face off with President Donald Trump.

The nation’s largest abortion provider’s political arm is launching ads in Pennsylvania, Michigan, New Hampshire, North Carolina, Colorado, Arizona, Florida, Wisconsin and Minnesota. The ads contrast Biden and Trump’s leadership and highlight how each candidate approaches abortion rights, Axios reports.

“What do you want to see from your leaders?” asks the ad entitled “Joe Biden is the Leader we Need as President.” (RELATED: Google Favors Planned Parenthood Results More Than Twice As Much As Other Search Engines, Report Finds)

The ad splices comments from Biden and Trump on abortion, such as Trump saying “I would veto legislation that weakens pro-life policies.”

“Imagine a world where access to healthcare,” a narrator says, before the ad cuts to Biden saying, “is a right — not a privilege.”

WATCH: 

The campaign comes as part of Planned Parenthood’s larger $45 million effort to back Biden for president, according to Axios.

“This is literally a life and death election,” said Acting President of Planned Parenthood Alexis McGill Johnson to NPR in June when Planned Parenthood announced their endorsement of the former vice president. We felt like we can’t endure another four years of Trump; we have to do everything we can to get him out of office.”

Biden has taken a hard pro-choice stance on abortion access during the 2020 presidential campaign, but his present stances on abortion are a major shift from his past positions on the issue.

The former vice president often spoke of his distaste for abortion throughout his political career before he announced last summer, amidst pressure from fellow Democratic candidates, that he no longer supports the Hyde Amendment.

Neither Biden nor Planned Parenthood immediately responded to requests for comment from the Daily Caller News Foundation.

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