“Just Go Out There and Do It!” Says Ashton Henry

Entrepreneurs must have impeccable time management skills if they want their businesses to succeed. This is especially true if they are also working their “day job” while getting their company up and running. The start-up phase is among the most difficult, and while there are several things that can sabotage success, Ashton Henry considers procrastination to be at the top of the list.

Believing all companies should run on the mantra of “do it now,” Ashton has seen firsthand the problems procrastination creates. These include losing valuable time, lost opportunities, not meeting goals, making mistakes, poor decisions, and tarnished reputations. Acknowledging that procrastination can be caused by a lot more than a poor attitude or outright laziness, Ashton Henry works with his employees to overcome this damaging behavior.

There are a few easy steps to overcoming procrastination. The first thing Ashton does, even for his own tasks, is to break the project into smaller pieces. Many people who procrastinate do so because they are overwhelmed, and that is why this tactic can solve two problems at once. Another approach is to make the project more meaningful by connecting a task to people’s interests. This creates motivation and a sense of personal accomplishment.

Procrastination can be rooted in low self-esteem. So, Ashton Henry feels that assigning tasks that are more applicable to one person than another is good for his team and business. For company owners and founders, the same tips apply. Entrepreneurs cannot procrastinate but have to make the most of every minute. This can seem like a daunting task, but not so much if you break up the “to do” list into smaller pieces.

“Procrastination can sabotage a business in record time, so be sure to manage your time efficiently,” advises Ashton Henry. “If you are a single-person company, utilize technology like your cell phone and smart assistant devices to set reminders that will keep you on track. There are only so many hours in a day, and no matter what time you get a task done, the important thing is to just do it.”