Samantha McGregor from Toronto, Canada is an expert email marketer and a known digital strategist. She caters mostly to female entrepreneurs working online to generate revenue using a clear and well-targeted digital strategy. Samantha places customers at the very heart of every approach she utilizes to empower women.
Clients come to Samantha when they’re at the breaking point of their respective businesses, often feeling unsure, frustrated, and disheartened when they make big mistakes. Most of them also use social media in their businesses but struggle to get the results they hope or expect. Likewise, most of these businesswomen find the concept of running a business quite underwhelming and often wonder if their efforts are worth it.
These are situations when Samantha does her magic, as her ultimate goal is helping clients earn their confidence and make them feel excited and empowered. She wants to instill in her clients a more positive perspective on their own personal lives and careers. Samantha encourages them to make an impact in other people’s lives through their businesses while moving the needle in their financial success.
Another facet of her work Samantha focuses on is equipping women of color with the necessary skills and values to lead their own businesses. She wants every woman to realize that opportunities to succeed are always present, and no one should be hampered by their background or circumstances. Samantha wants her clients to possess a certain sense of empathy and have a desire to be the change the world needs.
Samantha describes most of her clients as just having started scratching the surface of email marketing. All of them know they need to harness its power and its potential for their business. Most of them also plan on leveling up all of their digital strategies instead of relying only on social media to gain revenue. This is where she comes in, as she educates her clients on the ways of using email marketing effectively in their business.
Clients from all over the globe contact Samantha as they appreciate her ability to translate jargon into more understandable language. Also, Samantha can break down a complex process into much simpler steps and integrate them into their businesses. Samantha is focused on providing solutions instead of thinking about the problem, and she works diligently with her clients to solve whatever problem they have.
When she was just starting, Samantha was the first and only female executive at the company where she worked. She considered this as a challenge back then as most of her business ideas during that time weren’t taken seriously by the company. This experience taught her to face criticisms and setbacks with confidence, knowing that everything will work out for her in the end.
Resilience and tenacity are the two things Samantha considers as the key qualities in becoming a successful entrepreneur. With high hopes for the success of her company, she wants to give back to her community using her passion for philanthropy. Building a business, according to Sam, is like building a skyscraper that needs a strong foundation to see its towering strength in the end.
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