First Disney Movie With LGBT Protagonist Flops, Critics Blame Poor ‘Marketing’

(Photo by Gareth Cattermole/Getty Images for Disney)

Alexander Pease Contributor
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Disney’s first movie that features an LGBT lead character has bombed at the box office.

Some fans and film critics attributed the poor showing of the animated Disney picture “Strange World” to poor marketing and producers not adequately promoting the children’s film with the gay lead character named Ethan, according to PinkNews.

The budget of the film was $180 million, the outlet noted. During the preview period which began November 2, the movie grossed about $800,000. By Thanksgiving weekend, the film had earned $18.6 million, according to Variety(RELATED: ‘Gay Agenda’: Disney Employees Reportedly Reveal Effort To Inject ‘Queerness’ Into Children’s Shows)

The poor figures thus far could have been prevented, some film critics argued.

“Disney had a chance to lean into the film’s queer narrative and champion it for global audiences, but instead it feels buried, as part of the film that it almost seems ashamed to promote,” The Gamer reviewed.

While the LA Times lauded the movie for boasting “thematic swings” in a “vibrant, weird, visually stunning subterranean world,” others were not so amused:

Furthermore, one parent took to Rotten Tomatoes to write “If I want to teach my children about sex and or sexual preferences at 7 and 8 I would do it in my home. I don’t need a Disney movie to help me out with it. STOP making everything sexual, its unbelievable,” according to The Daily Mail. (RELATED: REPORT: Disney CEO Bob Chapek Steps Down In The Middle Of The Night)