Skittles is facing backlash for its new pro-LGBTQ messaging and branding, per the New York Post.
The company created Pride-themed bags that showcase the transgender flag and slogans like “Black Trans Lives Matter” and “Joy is resistance.” The design comes from a collaboration with the Gay & Lesbian Alliance Against Defamation (GLAAD).
GLAAD has partnered with the candymaker for four years, but this year the packaging was deemed too controversial. People are calling for a boycott of Skittles, similar to the one against Bud Light. (RELATED: Girls Reportedly Deal With Welts, Bruises After Practice With Transgender Teammate)
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