The economic slump has prices for the Super Bowl falling for only the second time in its history. But commercial time during the world’s biggest marketing spectacle is still the most expensive on television.
TNS Media Intelligence reports that 30-second commercials during next month’s Super Bowl on CBS are selling for between $2.5 million and $2.8 million. That’s a drop from last year, when ads averaged $3 million on NBC.
Some big players like PepsiCo and General Motors are staying on the sidelines. Smaller companies like Diamond Foods and Dr Pepper Snapple are advertising. They want to get in front of 100 million viewers practically guaranteed to watch their commercials.
CBS says nearly all of the 62 commercial slots are sold.