The website name was last bought in 2006 for a reported record $14 million backed by DOM Partners LLC, a lender from New Jersey. Sex.com’s record title has been broken by Insure.com, which sold for a reported $16 million last year.
But the lender is now foreclosing the Internet property after the owner Escom failed to pay its loan. Bidding, which is due to start on March 18, should start at $1 million, or £670,000.
Auctions for simple domain names are usually seen as a good opportunity for internet entrepreneurs. In the early days of the internet, shrewd investors bought up a number of them for basic prices only to sell them for large profits later. In 2008 an auction for www.pizza.com saw bids of more than $2.5 million, while another, Israel.com sold in the same year for $5.88 million.
Full story: Sex.com ‘to become most expensive domain name in history’ – Telegraph
