Hugh Hefner catches onto 3-D trend

interns Contributor
Font Size:

Playboy readers who can only imagine what it would look like if a centerfold jumped right off the page are getting new specs to help them see into Hef’s world.

The magazine’s June edition hits newsstands Friday equipped with 3D glasses. Now the toy that has kids dodging dragons, meatballs and tall blue aliens at the movies will help adults focus on what is, at first glance, a very blurry Playmate of the Year.

“What would people most like to see in 3D?” asked Playboy founder Hugh Hefner. “Probably a naked lady.”

Hefner makes no secret of hoping to capitalize on the popularity of 3D movies such as “Avatar” and “How to Train Your Dragon,” even as he makes no secret of not quite getting what all the fuss is about.

“I’m not a huge enthusiast of 3D,” he said in a telephone interview. “I leave real life to go to the movies and 2D is fine with me.”

If the thought of grown men sitting back in their recliners with a pair of 3D glasses doesn’t quite say “Playboy,” it should be noted that a few months ago the magazine put Marge Simpson — yes, the blue-haired animated mother of Bart — on the cover and in a two-page centerfold.

“In today’s print environment you have to create newsstand events,” said the editorial director of the Chicago-based magazine, Jimmy Jellinek. “Marge Simpson was one of those.”

Playboy certainly must do something to get more people, especially younger people, to buy a magazine that has seen circulation plummet from 3.5 million in 2006 to 1.5 million today.

Jellinek said he hopes the issue featuring centerfold Hope Dworaczyk in 3D also reminds people that for all the infatuation with the Internet, there is nothing quite like having a magazine in your hands.

“People want things that last and have meaning,” he said.

The thought hadn’t occurred to Hefner. But, now that you mention it:

“This particular picture is one example of how books and magazines are different (than computer images),” he said. “You can hold it in your hands, save them, and as Dad used to, put them under the mattress.”

Hefner notes there also are plenty of good old-fashioned 2D pictures of Dworaczyk — the 51st Playmate of the Year, for those counting at home.

3D may be all the rage, but Hefner said he first thought of using it when he launched his magazine in the 1950s.

“I actually signed a photographer to shoot two nude women in 3D in Chicago,” he said. But he scrapped the idea when he discovered how expensive it would be to include the glasses.

This time around, HBO is helping out. HBO wanted a creative way to promote its show “True Blood,” and having Playboy include 3D glasses with the show’s name on them seemed a good way to do it, said Playboy spokeswoman Theresa Hennessey.

So, do the glasses work? Well, it does kind of look like Dworaczyk is handing you the wine glass she’s holding. And she says the photograph makes everything a little, well, bigger.

“It’s kind of like it says on the rearview mirror,” Dworaczyk joked. “Things may appear larger.”

PREMIUM ARTICLE: Subscribe To Keep Reading

Sign up

By subscribing you agree to our Terms of Use

You're signed up!

Sign up

By subscribing you agree to our Terms of Use

You're signed up!
Sign up

By subscribing you agree to our Terms of Use

You're signed up!

Sign up

By subscribing you agree to our Terms of Use

You're signed up!
Sign up

By subscribing you agree to our Terms of Use

You're signed up!

Sign Up

By subscribing you agree to our Terms of Use

You're signed up!
Sign up

By subscribing you agree to our Terms of Use

You're signed up!
Sign up

By subscribing you agree to our Terms of Use

You're signed up!
BENEFITS READERS PASS PATRIOTS FOUNDERS
Daily and Breaking Newsletters
Daily Caller Shows
Ad Free Experience
Exclusive Articles
Custom Newsletters
Editor Daily Rundown
Behind The Scenes Coverage
Award Winning Documentaries
Patriot War Room
Patriot Live Chat
Exclusive Events
Gold Membership Card
Tucker Mug

What does Founders Club include?

Tucker Mug and Membership Card
Founders

Readers,

Instead of sucking up to the political and corporate powers that dominate America, The Daily Caller is fighting for you — our readers. We humbly ask you to consider joining us in this fight.

Now that millions of readers are rejecting the increasingly biased and even corrupt corporate media and joining us daily, there are powerful forces lined up to stop us: the old guard of the news media hopes to marginalize us; the big corporate ad agencies want to deprive us of revenue and put us out of business; senators threaten to have our reporters arrested for asking simple questions; the big tech platforms want to limit our ability to communicate with you; and the political party establishments feel threatened by our independence.

We don't complain -- we can't stand complainers -- but we do call it how we see it. We have a fight on our hands, and it's intense. We need your help to smash through the big tech, big media and big government blockade.

We're the insurgent outsiders for a reason: our deep-dive investigations hold the powerful to account. Our original videos undermine their narratives on a daily basis. Even our insistence on having fun infuriates them -- because we won’t bend the knee to political correctness.

One reason we stand apart is because we are not afraid to say we love America. We love her with every fiber of our being, and we think she's worth saving from today’s craziness.

Help us save her.

A second reason we stand out is the sheer number of honest responsible reporters we have helped train. We have trained so many solid reporters that they now hold prominent positions at publications across the political spectrum. Hear a rare reasonable voice at a place like CNN? There’s a good chance they were trained at Daily Caller. Same goes for the numerous Daily Caller alumni dominating the news coverage at outlets such as Fox News, Newsmax, Daily Wire and many others.

Simply put, America needs solid reporters fighting to tell the truth or we will never have honest elections or a fair system. We are working tirelessly to make that happen and we are making a difference.

Since 2010, The Daily Caller has grown immensely. We're in the halls of Congress. We're in the Oval Office. And we're in up to 20 million homes every single month. That's 20 million Americans like you who are impossible to ignore.

We can overcome the forces lined up against all of us. This is an important mission but we can’t do it unless you — the everyday Americans forgotten by the establishment — have our back.

Please consider becoming a Daily Caller Patriot today, and help us keep doing work that holds politicians, corporations and other leaders accountable. Help us thumb our noses at political correctness. Help us train a new generation of news reporters who will actually tell the truth. And help us remind Americans everywhere that there are millions of us who remain clear-eyed about our country's greatness.

In return for membership, Daily Caller Patriots will be able to read The Daily Caller without any of the ads that we have long used to support our mission. We know the ads drive you crazy. They drive us crazy too. But we need revenue to keep the fight going. If you join us, we will cut out the ads for you and put every Lincoln-headed cent we earn into amplifying our voice, training even more solid reporters, and giving you the ad-free experience and lightning fast website you deserve.

Patriots will also be eligible for Patriots Only content, newsletters, chats and live events with our reporters and editors. It's simple: welcome us into your lives, and we'll welcome you into ours.

We can save America together.

Become a Daily Caller Patriot today.

Signature

Neil Patel