Costa Mesa-based BB Dakota, a maker of trendy clothes for young women, saw sales of its Jack BB Dakota cargo jacket surge after Kristen Stewart, Bella in “Twilight,” wore it in the first film. Now the studio behind the movies has filed a lawsuit against the apparel maker.
Universal City-based Summit Entertainment LLC has filed a copyright and trademark infringement lawsuit against B.B. Dakota over the jacket’s promotion and sales, according to trade publication Apparel News.
The jacket wasn’t commissioned for the film and was bought from a store by the movie’s stylist.
B.B. Dakota rereleased the style in summer of 2009 as the “Twilight” jacket and invoked the “Twilight” name by marketing it “as seen on” the film.