Conventional wisdom in most companies is that “the competition is the enemy.” It’s the rallying cry to dig deeper, get more features out the door, issue press releases citing differences and attack the competition’s weaknesses in sales presentations. I understand this instinct – it’s tribal, like rooting for sports teams. And there are benefits to having something that galvanizes your team.
But many startups take this too far, and I would actually encourage a dose of enemy and friend. You know, frenemies. A healthy respect for your competition will serve you well.
Full story: Why you should make your competitors your frenemies
