Google rolled out a new extension for its Chrome Web browser that allows users to block specific websites from showing up in Google search results.
The free download is called Personal Blocklist and, when installed, adds an option underneath search results to block a website. If a user clicks the block option, Chrome block any results from that specific domain.
3001 “We’ve been exploring different algorithms to detect content farms, which are sites with shallow or low-quality content,” wrote Matt Cutts, an engineer at Google, in a blog post announcing the option.
The extension sends information about the blocked site to Google and the feedback on blocking could potentially affect Google’s ranking system for search results, Cutts said.
