CHICAGO — President Obama holds the early advantage in the digital campaign for re-election, but his Republican challengers aren’t ceding any ground in the race to gain an edge through social media and other online strategies.
At the Obama for America campaign headquarters in a skyscraper near Millennium Park, the emphasis on digital is everywhere. At one cluster of desks, 10 or so casually dressed young men with expertise in digital media brainstorm about the “next big thing” — perhaps the successor toTwitter — that the campaign will deploy to attract supporters and donors.
“They can focus on the general election, and they’ve raised a ton of money,” said Alex Lundry, vice president and research director atTargetPoint Consulting, a data-mining firm that works with Republicans. “That allows them to do more.”
Full story: On digital battleground, Obama is armed and dangerous