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9/11 hijacker featured in auto insurance ad

Vince Coglianese Editorial Director

Marketing experts agree: There’s nothing like a celebrity endorsement to sell your product. Unless the celebrity is the ringleader of the 9/11 hijackers.

In an apparent mistake that any basement-dwelling, Photoshop-wielding freelance advertising guru with sub-par understanding of Google could make, one auto insurance ad flaunted the “Newest Texas Policy” alongside a photo of Mohamed Atta, the lead 9/11 terrorist.

Atta hijacked American Airlines Flight 11 and crashed it into the North Tower of the World Trade Center.

The ad was first spotted on Facebook by Kenneth Depew, a blogger at The College Conservative, who screen-captured the moronic marketing.

“Important: Drivers in Texas Who Drive Less than 35 Miles a Day Read This,” urgently declared the ad. Right next to the call to action? A doctored Texas driver’s license featuring a grimacing head shot of the terrorist.

Side-by-side screenshot of Facebook ad and Mohamed Atta’s Wikipedia page (Courtesy of The College Conservative)

Depew spoke to an attorney representing InsuranceSavings, who said the offending company was “conducting a full investigation” and “has pulled all advertisements, and other than that I can’t make any comment.”

While The Daily Caller eagerly awaits the findings, it’s possible this was intentional. After all, there’s almost no chance to be turned down for a policy when the company features a mass murderer among its clients.

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