The Jeremy Lin phenomenon is poised to pay big money dividends for Nike. The Swoosh had the foresight to sign the 23-year old New York Knicks point guard to a minor shoe deal when he entered the NBA in 2010, the equivalent to a futures bet on a Wall Street stock
Now, the athletic company that helped turn Michael Jordan, LeBron James, Charles Barkley and Kobe Bryant into marketing superstars is poised to do the same with the 23-year old undrafted free agent, according to the New York Daily News.
Full story: Nike poised to go all in on Knicks’ Jeremy Lin