Limbaugh announces four new commercials slated to start next week

Jeff Poor Media Reporter
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On his Wednesday radio show, Rush Limbaugh announced what might be somewhat of a setback for Media Matters’ campaign to silence him.

Limbaugh, who has been under fire for ill-advised remarks about Georgetown Law student and self-proclaimed contraception activist Sandra Fluke, told viewers he will be running four new commercials starting Friday.

“During the top-of-the-hour break I just received four new commercials that I have to voice by Friday,” Limbaugh said. “Just wanted you to know — four new spots that I have to voice by Friday that start running next week.  And I was looking at those during the top-of-the-hour break. I had to take a little time away from show prep during the top-of-the-hour break to accommodate what’s going to be necessary between now and Friday to get that done.”

While some left-wing storefronts have been boasting that Limbaugh has lost 140 advertisers, the accuracy of that claim has been debated. Some radio advertisers have requested to be on a “no-buy” list for Limbaugh’s program, which is an advertising strategy and not a boycott of any specific program according to Michael Harrison, the founder and publisher of the radio talk industries trade journal Talkers magazine.

Harrison told The Daily Caller’s Caroline May why those claims were not true.

“It has nothing to do with fleeing, boycotting [or] censoring,” he said. “It’s just that certain advertisers have certain shows on a list that they don’t want to be on because they don’t want to be on controversial programming, and this has gone on for years.”

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