In a reversal of a collective decade-long ratings slide, viewership at all three broadcast news divisions grew in 2011. According to the Project for Excellence in Journalism’s annual State of the Media report, evening news viewership across ABC, CBS and NBC increased by nearly 1 million viewers to 22.5 million for an aggregate gain of 4.5 percent. And while evening newscast audiences are much grayer than those watching the networks’ entertainment programs, all three newscasts – ABC World News, NBC Nightly News and CBS Evening News – added viewers in news’ target demographic of 25-54-year-olds. In the morning, where the broadcast news divisions pull in the lions share of their ad revenue, viewership was up 5.4 percent across ABC, CBS and NBC to 13.1 million viewers.
Josh Peterson Contributor