I don’t mean Obamacare* itself, also known by the Orwellian euphemism “Affordable Care Act.” We all know exactly where that is: down the toilet. I’m talking about @Obamacare, the official Twitter account of this abject disaster.
It’s run by Organizing for Action, the non-profit, completely non-partisan organization that, um, also runs Obama’s Twitter account. (And whines about my choice of headlines.) For a while there, @Obamacare was chugging along nicely:
Hooray! MT @gfrancie: In awesome news, my Mom who has been w/o health insurance for YEARS, just enrolled via the exchanges online.
— Obamacare (@obamacare) October 3, 2013
How can you say no to that? MT @jschramer: “@liztigelaar: If you do one thing today #GetCovered” pic.twitter.com/lC4QwmgufY
— Obamacare (@obamacare) October 4, 2013
Wow—time to #GetCovered! MT @somedork: Just browsed Obamacare plans. Found one for 1/5 the deductible and 1/3 the price I got 5 years ago.
— Obamacare (@obamacare) October 7, 2013
You know what’s awesome? Rebates. You know who benefits? You—if your insurance company doesn’t spend at least 80% of your premium on care.
— Obamacare (@obamacare) October 8, 2013
Time for a #happydance. MT @warontara: Can we talk about how I got emotional when I successfully signed up for healthcare? Woohoo!
— Obamacare (@obamacare) October 11, 2013
Woohoo. Woohoo indeed.
And then… silence.
OFA hasn’t told us any fairy tales all week. That’s an eternity in social-media time, especially considering they’re getting paid for it. Where’d they go? Did something happen? Did something not happen?
It took me a minute, but I finally figured it out:
I notice @Obamacare has gone silent. Must be because everything is running so smoothly, there’s nothing to say about it. YAY!!!!!
— Jim Treacher (@jtLOL) October 15, 2013
Or perhaps they’re just worn out from all that #happydancing. Hey! You over there! Why aren’t you #happydancing? King Barry the First commands you to #happydance!
Get well soon, @Obamacare. We need you around every bit as much as we need the law for which you’re named.
*Remember when we weren’t supposed to call it that? Don’t worry, it’s no longer racist. For now.
Update: WaPo: Traffic plunges 88% at Healthcare.gov since launch. Well, there you go. Everybody’s signed up already. #Happydance!