Here’s why Apple didn’t launch gold iPads

BGR Contributor
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We knew just about everything there was to know about Apple’s new iPads heading into last week’s unveiling, but Apple did have a few surprises in store. For one thing, the Retina iPad mini is more expensive than we thought it would be. For another, Apple eliminated yet another go-to Apple blogger argument when it debuted the new second-generation iPad mini without announcing a release date. This is a practice Apple bloggers loved panning Apple’s rivals over, and now Apple has done it for the second time this year — the first being the company’s June unveiling of the Mac Pro, which still doesn’t have a firm launch date. Another surprise was that the gold iPad mini we saw leak several times leading up to Apple’s press conference was never announced, and neither was a gold version of the tablet’s larger counterpart, the iPad Air.

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Tags : apple