Verizon’s New Rewards Program Could Track You

Kate Patrick Contributor
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Verizon’s new Smart Rewards program gets you more Verizon points and collaborates with the Verizon Selects program, which tracks you.

According to The Associated Press, in order to join Smart Rewards you have to sign up for Verizon Selects. Verizon Selects uses your location and smartphone browsing history to tailor advertisements, but Verizon claims it doesn’t collect personal data.

While Verizon users can back out of the Selects program after starting Smart Rewards, they earn more points if they remain enrolled in both programs, vice president of wireless marketing Jeffrey Nelson told the AP.

According to the AP, Verizon Selects is headed by Destination Rewards, a company working with Coca-Cola, Time Warner Cable, and Citibank.

A Verizon press release announced that Verizon customers can save up to 40 percent on goods and services through the Smart Rewards points program.

Verizon points are no joke — users can invest points in hotel discounts, car rentals, and Verizon products. The big question is, how much are you willing to let the phone service track you to get maximum points?

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