The Cleveland Browns’ 2014 season did not end well.
After losing last year’s first-round draft pick — rehab — and their top wide receiver — league conduct policy — Cleveland decided to surprise football fans across the nation with an unexpected, updated logo on Tuesday morning in a last-ditch effort to stay relevant.
— Cleveland Browns (@Browns) February 24, 2015
Wait… what exactly did they update?
According to the Browns’ website:
Our updated helmet logo is reflective of today’s modern Cleveland – the design honors the past while evolving into the future. The iconic brown and white stripes stand tall over the orange helmet – a new orange color that matches the passion of the Dawg Pound. The new brown facemask represents the strength and toughness of Cleveland.
I am a fan of the updated “Dawg Pound” logo, but I don’t think changing the shade of the orange on the helmet can exactly be called a redesign.
The Pound is one of the NFL’s most tortured fan-bases, and I’m sure they appreciate this goodwill gesture from the team. That being said, I’d also bet Cleveland fans would rather have the team address its multitude of on-field deficiencies rather than shop for new uniforms.