Apple has quietly removed the iPod from the front page of its website Thursday, replacing the tab after 13 years with its newest Pandora-like endeavor known as Apple Music.
While all other Apple products are highlighted on the front of the company’s website, the iPod has been demoted to the bottom of its music page. Apple Insider, a blog predicting the future of the mega-company, anticipates that the move is likely aimed at trading its dated products for higher selling models.
iPod sales have been steadily decreasing every quarter for several years, according to a report by Apple Insider. Apple sold upwards of 26 million units in 2013, roughly half of the units sold in 2009. In a 2014 data summary released by Apple, the iPod was reportedly down 28 percent in revenue from previous years. The company has declined to release sales statistics for the product in the future.
Tim Cook, CEO of Apple, announced the discontinuation of the iPod Classic in 2014, citing “lack of available parts” for stopping production of the device. There have been no upgrades on the iPod Touch since 2012.
In 2007, the iPod made up for roughly 48 percent of the company’s sales, according to Business Insider.
Apple announced its new streaming service, Apple Music, on Monday as a way to combat the success of Spotify and Pandora. The new service will launch on June 30 in over 100 countries. Users will be able to stream the entire iTunes catalog. The front page of the new streaming service boldly declares that “it’s just the beginning.”