NARAL, the pro-abortion lobbying group, wouldn’t let Super Bowl advertisers get away with any “sexism” during the game. At least that’s how they framed their tweeting complaints about nearly every ad.
We'll be livetweeting tonight's #SB50 commercials! Join in to tell sexist #SB50 advertisers we're #NotBuyingIt & raise up #MediaWeLike!
— NARAL (@NARAL) February 7, 2016
The first “sexist,” “misogynistic” ad they hated was for Hyundai and featured actor Kevin Hart as an overprotective father.
The problem? Hart’s concern for his daughter is “taking away” his “daughter’s autonomy and stalking her.”
Hey, @Hyundai – taking away your daughter's autonomy and stalking her on a date isn't funny. #NotBuyingIt #SB50
— NARAL (@NARAL) February 7, 2016
In addition to their own tweets, NARAL retweeted the outrage of others.
Someone tell Kevin Hart and Carfinder that what a dad's gotta do is respect and trust his daughter. #SB50 #NotBuyingIt
— Upworthy (@Upworthy) February 7, 2016
Because patriarchal control of a girl's virginity is still cool in the 21st century. #HyundaiSuperBowl #SB50 #NotBuyingIt
— Katie Barnes (@katie_barnes3) February 7, 2016
AND the first problematic advertisement during the Super Bowl begins "a dad's gotta do what a dad's gotta do" #NotBuyingIt #SuperBowl
— Emily Loar (@cakeanddance) February 7, 2016
Next came a Snickers ad featuring Willem Dafoe as a hungry, cranky Marilyn Monroe before eating the candy bar. It was deemed “transphobic.”
.@SNICKERS, what was up w that commercial? Transphobic & implies women OK w being objectified as long as they have snacks #NotBuyingIt #SB50
— NARAL (@NARAL) February 7, 2016
Again, they retweeted those who agreed with them.
Hey Snickers, have a Snickers. You get a little transphobic when you're hungry. #SB50 #NotBuyingIt
— Upworthy (@Upworthy) February 7, 2016
While perceived misogyny was a constant source of outrage for the abortion group, their blood really got boiling when Doritos ran an ad showing a fetus reacting to its father eating the chips.
NARAL took issue with Doritos “humanizing” a fetus.
#NotBuyingIt – that @Doritos ad using #antichoice tactic of humanizing fetuses & sexist tropes of dads as clueless & moms as uptight. #SB50
— NARAL (@NARAL) February 8, 2016
NARAL inspired pushback against those they’d retweeted:
I am absolutely LOVING feminist twitter calling out sexist #SB50 ads #NotBuyingIt
— Jess Stienbarger (@feminist_jess) February 7, 2016
They quickly claimed it was because they were “smashing the patriarchy.”
@feminist_jess Ugh, we're so sorry you're seeing so much vitriol in your timeline! They're just mad we're smashing the patriarchy. 🙂
— NARAL (@NARAL) February 8, 2016
Next target: Buick. The carmaker’s commercial featured Emily Ratajkowski and New York Giant Odell Beckham Jr., famous for his one-handed catches, and involved Emily diving for the bouquet after a wedding.
NARAL was not happy to see attractive women exerting effort to catch the flowers. Doing so was, apparently, sexist.
Really, @Buick? Women fighting over a wedding bouquet? That was the best you could come up with? #NotBuyingIt #SB50 pic.twitter.com/CLaz55x4iu
— NARAL (@NARAL) February 8, 2016
Again, they retweeted likeminded sentiments.
Because women only being athletic when it involves needing to get married is ridiculous. #SB50 #NotBuyingIt #SuperQueer50
— Katie Barnes (@katie_barnes3) February 8, 2016
Fun drinking game: Drink every time an ad is casually sexist. Jk you're already wasted.
— Allison Carter (@AllisonLCarter) February 8, 2016
Hyundai was back for their next outrage, an ad featuring actor Ryan Reynolds. Two women driving while checking out the actor they see everywhere.
The takeaway for NARAL? Hyundai thinks women can’t drive.
Another miss for @Hyundai – In their world, women are bad drivers who get distracted by the mere sight of a man. #NotBuyingIt #SB50
— NARAL (@NARAL) February 8, 2016
Again, they found likeminded people to retweet.
Women can most certainly drive when attractive men are in their heads and eyesight, thank you. #SB50 #notbuyingit @Hyundai
— tarabarnes (@tarabarnes) February 8, 2016
So women are boy-crazy bad drivers… Oh @Hyundai, that was a bad call. #sexist #NotBuyingIt
— Hannah Becton (@HannahBecton) February 8, 2016