Republican nominee Donald Trump’s social media director Brad Parscale said Thursday that the Trump campaign will control the Republican Party’s future.
“We own the future of the Republican Party,” Parscale said, commenting on the fact that the Trump campaign invested heavily in data and voter outreach. “We knew how valuable this would be from the outset,” Parscale told Bloomberg Businessweek.
Trump campaign staff spend $70 million a month to build Trump’s base, something staffers think will make up for deficits in ground game deployment, according to Bloomberg.
The campaign fully expects to harvest 12 to 14 million unique contacts, including 2.5 million credit card numbers from donors who gave $200 or less to Trump.
Trump campaign CEO Steve Bannon fully supported the digital strategy, saying that, “I wouldn’t have come aboard, even for Trump, if I hadn’t known they were building this massive Facebook and data engine,” Bannon said. “Facebook is what propelled Breitbart to a massive audience. We know its power.”
Trump will own those 14 million contacts apart from the Republican Party no matter the outcome in November. Trump’s core supporters are what Cambridge Analytica called “disenfranchised new Republicans.” They are younger, rural, and support Trump for his populist agenda and statements.
Although Trump’s electoral support stems from older voters, his truly dedicated following tend to be younger, and more tech-savvy than the traditional Republican.
This wide authority-fueled speculation of what came to be known as “Trump TV,” a program initially threatened by Trump insider Jared Kushner to keep Fox News in line. New York Magazine asserts that this following could make up a solid number of viewers for any entertainment venture Trump pursues after the election.
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