Target CEO Didn’t Know His Company Was About To Implode Over Transgender Bathrooms
I don’t particularly care which bathroom you use, as long as you wash your hands when you’re done. I also don’t particularly care if your company suffers a huge backlash for bowing to political correctness. And I don’t go to Target stores much anymore, ever since a Meijer store opened up near me. So Target’s recent travails don’t really concern me. Tough luck.
Being “woke” might make you feel better about yourself, but it can cost you. Literally. Hayley Peterson, Business Insider:
Target triggered a nationwide boycott last year with a single blog post — and it turns out the message was as big of a shock to the company’s CEO as it was to some shoppers.
The blog post, published in April 2016, publicized a policy that said transgender customers were welcome to use the bathroom or fitting room that matched their gender identity…
Target CEO Brian Cornell never approved the post and found out about it only after it was published, according to The Wall Street Journal…
Sales fell nearly 6% in the three quarters after the post compared with the same period last year, and same-store sales have dropped every quarter since the post.
When it came to gauging their customer base, Target missed the mark.
If you’re an LGBT activist, there are two ways you can handle stuff like this: 1) Figure out why people feel this way, and try to make them see your side of things, or 2) Scream and yell that they’re bigots for spending their own money as they see fit.
Gee, I wonder which one you’ll choose?