Now People Can Ask An Amazon Robot If Jeans Make Them Look Fat

YouTube screengrab/Amazon

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Amazon announced a new device Wednesday that will help consumers judge whether clothes look good on them.

The Echo Look, a companion device for Amazon’s wildly successful smart home products powered by the cloud-based Alexa artificial intelligence system, promises to “help you look your best,” Amazon said in an ad for the new product.

Unlike the original Echo, the new product has a camera. Users can take photos of themselves with voice command or have the camera feed beamed to their smartphone, offering a 360-degree look at themselves. The camera has LED lamps for perfectly lit pictures and depth-of-field sensors to automatically blur the background of your photos.

The device also boasts a lookbook feature, where you can automatically upload photos of what you wore each day to make sure you never repeat an outfit.

Users can also check whether their clothes are fashionable with a feature called Style Check, which “combines the best in machine learning with advice from fashion specialists.” You upload photos of two outfits side by side, and Style Check will tell you which one is better “based on current style trends and what flatters you,” Amazon’s ad says.

“I think there would be some concerns to a large piece of the public” about a persistently running, cloud-connected device, likely in a bedroom or walk-in closet, that could be recording video, Mark Elfenbein, chief revenue officer at artificial intelligence firm Sentient Technologies told The Wall Street Journal.

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