Bud Light’s New ‘Dilly Dilly’ Commercial Provides The Motivation We All Need

David Hookstead | Smoke Room Editor-in-Chief

Bud Light recently released its new “Dilly Dilly” commercial, and fans everywhere will be very pleased.

The new commercial is titled, “Ye Olde Pep Talk,” and will air during the AFC and NFC title games this weekend, according to ESPN’s Darren Rovell.

The backdrop for the new video is the king on the verge of a massive battle. Does he have great troops? Does he have plenty of supplies? Does he have high moral? Is he likely to win? The answer to all those questions is a resounding no.

However, the enemy has Bud Light, and that’s more than enough to whip his soldiers into a frenzy.

I don’t know who at Bud Light came up with these commercials, but that person deserves a seven figure raise. Every single one of these commercials is hilarious, and it’s generating a cult following.

There are several people that I know who don’t even drink Bud Light, but are all aboard the “Dilly Dilly” train. That’s when you know that you’ve got some perfect viral marketing.

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