California Gov. Gavin Newsom signed a bill into law Monday that would allow for college athletes to profit from endorsements deals, going against the business model of the National Collegiate Athletic Association (NCAA), according to the LA Times.
Professional athletes, including Lebron James and Draymond Green, have endorsed the bill introduced by California State Sen. Nancy Skinner. The California State Legislature voted unanimously to pass the bill back in early September. (RELATED: Here Are The Details On California’s Sex Education)
Or….because of this bill, you can work with everyone to create a national policy that is fair to the athletes. ????????♂️✊????????https://t.co/Ey3lBzeB3v
— LeBron James (@KingJames) September 11, 2019
“Right now, nearly half a million student-athletes in all 50 states compete under the same rules,” the letter said. “This bill would remove that essential element of fairness and equal treatment that forms the bedrock of college sports.”
The NCAA rules do not allow for college athletes to profit off of their name, likeness, or image. The California bill signed into law bans this practice, prohibiting the association from barring universities from allowing athletes to receive compensation.
The bill does come into effect until Jan. 1, 2023. The legislation also does not apply to community colleges and bans students from accepting endorsement deals that conflict with existing school contracts.
In New York, a state senator introduced legislation in September that would mandate college athletic departments share 15% ticket sale revenue with athletes, the LA Times notes.