The TV ratings for the first weekend of the Olympics were down significantly from 2016.
According to The Hollywood Reporter, the events averaged 15.8 million viewers on NBC, NBC’s cable channels and streaming platforms from Friday through Sunday for the opening weekend of the games. (RELATED: David Hookstead Is The True King In The North When It Comes To College Football)
In 2016, the first few days of games averaged an impressive 27.27 million viewers across all platforms. So, ratings are down more than 40% from just five years ago.
Summer Olympics Ratings Fall in First Weekend https://t.co/BpllLvN2Ty
— The Hollywood Reporter (@THR) July 26, 2021
All the way around, it was a bloodbath for NBC.
The TV Ratings For The Olympic Opening Ceremony Hit A 33-Year Low https://t.co/mzr6js9SMV
— Daily Caller (@DailyCaller) July 26, 2021
There are probably a lot of reasons for why the ratings are down, and it’s going to be impossible to figure them all out right now.
Having said, it’s pretty easy to speculate about a few right off the top of my head. People are finally outside doing things after more than a year of being locked down, nobody is taking the games too seriously and woke athletes are also playing a part in driving fans away.
Which factor is having the biggest impact? I’m not sure, but I’m confident all three are playing a role. As I said about the opening ceremony, if Japan isn’t really taking the games too seriously with their cardboard beds, then it’s not hard to understand why some fans might not.
“Anti-sex” beds at the Olympics pic.twitter.com/2jnFm6mKcB
— Rhys Mcclenaghan (@McClenaghanRhys) July 18, 2021
We’ll see if the ratings bounce back, but I’m definitely not holding my breath.