‘GenderCool Project’ Appears To Remove Nine Major Brands From Its Supporters Page

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Chrissy Clark Education Reporter
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An LGBT organization that sends books about gender identity to 5-year-olds appeared to remove nine sponsors from its “supporters” page after State Farm publicly dumped the organization, according to screenshots obtained via the Wayback Machine.

Nine of The GenderCool Project’s 22 partners disappeared from their website Wednesday, according to screenshots of the organization’s partner page. Capital One, NBC Universal, General Mills, Adobe, Indeed, Bank of America, Sprout Social, Oracle, and the U.S. Department of Agriculture are no longer listed on GenderCool’s supporter page.

The GenderCool Project denies that nine organizations dropped partnerships with them in the last year, claiming that State Farm is the only one.

“We’ve only had one partner end their relationship with us this year, and that’s State Farm,” a GenderCool spokesperson told The National Desk. “While we’ve had partners come and go over the years, like any nonprofit, State Farm is the first example where it came about the way it did.”

GenderCool’s website update came right after internal emails from State Farm leaked, showing the company encouraged insurance agents to send books on gender identity to public school classrooms. A spokesperson for State Farm denied to the Daily Caller that agents donated LGBTQ books directly to schools.

State Farm told the Caller that the company does not support teaching about gender identity in schools and no longer supports The GenderCool Project’s goal of distributing books to schools. (RELATED: State Farm Denies Agents Donated LGBT Books To Classrooms, Despite Leaked Emails Encouraging Agents To Do So)

Capital One, NBC Universal, General Mills, Adobe, Indeed, Bank of America, Sprout Social, Oracle, and the U.S. Department of Agriculture did not respond to the Daily Caller’s request for comment.

Companies appear to be hesitant about dipping into politics following a public feud between Disney and Republican Florida Gov. Ron DeSantis. Some are calling such corporate hesitancy the “Disney effect,” arguing that companies are taking a hit to their bottom line for going “woke.”

City Journal investigative reporter Christopher Rufo told the Daily Caller that a combination of activists and political leaders is needed to keep corporations out of the culture war.

“Conservatives are learning how to fight against woke capital. The entire movement — from our journalists to our activists to our political leaders — came together to wage war against Disney, which has devastated the company’s brand and driven down the stock by billions of dollars,” Rufo said.

“Governor DeSantis has demonstrated the courage and strength to put a new check on corporations that secure special privileges and attempt to undermine the common good. CEOs should beware: conservatives are putting a price on woke capital and, if they want to protect shareholder value, they should stay out of the culture war,” he continued.